CREATING AN EXPERIENCE WITH EXCEPTIONAL DESIGN
More and more, customers and consumers are looking for an experience when they shop, dine out or stay away. As a result, the need for truly unique, dynamic and exciting spaces is ever-growing, in every corner of the customer service industry. As boutique and designer retail hospitality spaces become the norm, creating a space that speaks to your brand values and engages your customers is vital in equal measure.
Above all else, you need to create meaning to your space, making it worlds apart from your competitors and other players in the industry; the experience of your space is about escapism; customers should feel like they have entered a distinctive space separate from wherever they’ve come from. That means that when you’re designing your space you need to think about enhancing the environment you’ve got and adding a touch of theatrical flair.
The lighting you choose will directly impact on your customers’ experience of your space and your brand. Think theatrically when designing your lighting scheme in order to capture the mood you’re looking for.
With any public space, branding counts for everything. Your design needs to communicate the things you want to be associated with your brand. Incorporate your branding into your design where possible, but also think about developing a signature style that makes your brand stand out from the rest.
This is especially crucial when it comes to the retail sector, but it counts whatever space you’re in. The layout of your space will help to make the customer experience as simple and seamless as possible as well as guide your customers to where you want them to be.
The world of customer experience is a broad one and there are many different elements to take into account when designing your space. We’re experts in staging spaces that are truly unique to each of our clients. Get in touch today to find out how you can optimise your customer’s experience with truly exceptional interior design.