Whether you’re working in an office, running a shop or selling property developments, there’s one thing all businesses have in common – the need for excellent interior design. In an increasingly visual world, customers, clients and employees are all drawn to design, so interiors that appeal to their senses are vital. Often, your space is the very first interaction your customers and potential employees have with your brand, and in most cases, first impressions count for everything.
Psychology
We’ve already explained, in a previous post, the impact design can have on psychology. Indeed, colours, textures, flow and light are all integral to creating a space that makes customers feel comfortable and employees more productive; without them knowing it! As mental wellbeing also becomes a factor in the interior design world, your space should be a psychological haven for calm, productivity, collaboration and happiness.
Brand Image
Image is all about aesthetics so, obviously, your business space needs to be up to scratch when it comes to representing your brand. Interior design is all about creating a space that’s truly unique to your brand and communicates everything you want to say about what you do and who you are. That’s where we come in! Think of your shop, office, marketing suite or showroom like another arm of your marketing strategy. That’s what it boils down to, after all.
Values
Whilst we’re on the subject of brand, it’s also important that your space communicates your brand values. If you want to be known as a company with a great employee atmosphere, you need to make sure your space is open, collaborative and light; the recipe for happy employees. If you want to be known as a green company, incorporating plenty of natural light and actual greenery into your design is a no brainer. Your brand image, values and space should all add up.
Atmosphere
If there’s one thing interior design is useful for, it’s defining the mood and atmosphere of the space. This is all about perception; think about how you want customers and employees to feel when they’re in your space. If you’re looking at shop design, for example, you’ll want to spotlight key items and create a sense of flow, making it easy and enjoyable to be in your space. If people don’t feel at ease in your office, shop or showroom, they won’t feel at ease with your brand.
Every job is important to us and we relish in discovering the signature style of each and every one of our clients. If you’d like to transform your space into something incredible, please don’t hesitate to contact us.